نوع مقاله : مقاله علمی- پژوهشی
1 دانشیار گروه کارآفرینی فناورانه، دانشکده کارآفرینی، دانشگاه تهران
2 دانشیار گروه کارآفرینی کسب وکار جدید، دانشکده کارآفرینی، دانشگاه تهران
3 دانشجوی دکتری کارآفرینی، دانشکده کارآفرینی، دانشگاه تهران
عنوان مقاله [English]
The entrepreneurship process begins with identifying opportunities. Understanding the process of identifying future opportunities with the help of foresight is especially important for IT businesses. The sequential exploratory mixed method research (quantitative-qualitative) took place. The first part of the research is a systematic review of articles related to identifying opportunities and interviewing entrepreneurship and futures studies experts. Opportunity identification steps use 17 methods in three dimensions: perception, prediction, and expansion. Then, by using the SPSS24 software and analyzing the collected questionnaires, the dimensions of the framework were confirmed. The results of factor analysis revealed that the steps of foresight (input-analysis-output) are equal to the steps of opportunity identification. Finally, using the first phase of the framework (environmental analysis), they were initially identified by rating the reports on digital health technology trends for the military and their main ones were ranked so the three trends in telemedicine, patient-centered care and wearable technologies will be the most important trends over the next five years.
Yang, C., Huang, C., & Su, J. (2018). An improved SAO network-based method for technology trend analysis: A case study of graphene. Journal of Informetrics, 12(1), 271-286.